#1 Rated Mask in the USA
The wayre brand launched at the end of 2019, early 2020 the world was faced with a global travel ban during the pandemic. In efforts to grow the business instead of close the doors, wayre pivoted to produce a mask that became named the Best Mask in the USA by the Wall Street Journal.
Client
wayre
Year
2020
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Led the creative vision for the wayre brand and the wayre mask during a global pandemic turning the mask into one of the best selling masks in the USA.
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Partnered with manufacturers to develop a highly filtering, 5 layer mask. Oversaw production and assisted with product distribution
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Produced & directed the visual brand assets to create captivating imagery and compelling videos that focused on customer clicks and conversion. Hired and managed all talent for photo and video content.
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Partnered with stakeholders to develop a temporary marketing pivot which resulted in selling the best mask in the USA.
A pandemic success story.
