Steered the creative direction and visual identity of the brand’s Earth collection, ensuring all outputs aligned with our strategic goals to drive brand recognition and growth.

Produced & directed the visual storytelling campaign to create captivating imagery and compelling videos that immerse our audience in the essence of sustainabl travel.

Strategized and assisted with execution of marketing positioning for wayre’s Earth collection, aligning all creative and marketing efforts with brand growth goals.

Produced & directed the campaign to create captivating imagery and compelling videos that further brand recognition and market sustainable travel. Hired and managed talent from end to end to execute the campaign.