Led the creative direction for all Earth Day campaigns to celebrate our earth in such a way that aligns with our brand's values of sustainability and environmental consciousness.

Shaped and communicated the brand's commitment to sustainability across all aspects of its operations, specifically on Earth Day to celebrate sustainability alongside the brand’s customers.

Partnered with the marketing team to strategize market positioning year after year including organic & paid social, influencer marketing, copywriting, etc. to drive sales, customer retention and brand growth.

Casted vision for photo and video direction for multi-channel campaigns and executed content shoots.