Mojave Collection

Directed product, branding and all things creative for wayre’s seasonal summer 2021 collection. Launching four timeless hues inspired by the Mojave Desert in wayre’s evergreen styles, this campaign was set in vast landscapes with high sun to bottle the essence of exploration summer travel. The e-commerce shoot captured wayre’s full size scale XXS-XXXL.

Client
wayre

Year
Summer 2021

  • Curated the campaign to capture the essence of summer adventures: high sun, explorative mindset and stunning views. Directed the campaign strategy and managed all touchpoints of the creative team.

  • Produced & directed the visual storytelling campaign to create captivating imagery and compelling videos that immerse our audience in the allure of summer adventures.

  • Partnered with the marketing team to use insights to inform creative decision-making. Assisting with market positioning strategy including organic & paid social, influencer marketing, copywriting, etc.

  • Hired and managed talent from end to end to execute the campaign.

Which traveler are you?

Mojave Collection-02.png
Wayre_Layflat4540.jpg
Mojave Collection-01.png
Sage---Shift-and-Snap-Tank---XXS_0808.jpg
Group-Shot---B02-Aluminum-Rose-Water_1975.jpg
Aluminum---Seville-Dress---XL_2780.jpg
Aluminum---Shift-and-Snap-Tank---Medium_2859.jpg
Dune---Shift-and-Snap-Tank---Small_508.jpg
Sage---Flow-Short---Short-Inseam---XXS_0837.jpg

credits

  • Graphic design: Siedah Jordan / Video: Butter Agency / Lifestyle photo: Matt Shouse / E-commerce photo: Rachel Lewis & Shane Lopez / Photo Editing: Eric Baumann