Nostalgia Collection
Directed the creative vision for wayre’s nostalgia collection, introducing new colorways and evergreen products.
Client
wayre
Year
Summer 2022
-
Led the conceptualization and execution of a visually striking and resonant narrative that highlighted the versatility and style of the product to drive brand growth and conversions.
-
Produced & directed the visual storytelling campaign to create captivating imagery and compelling videos that immerse our audience in the allure of chic travel.
-
Partnered with the marketing team to use insights to inform creative decision-making. Directed the market positioning strategy including organic & paid social, influencer marketing, copywriting, etc.
-
Hired and managed talent from end to end to execute the campaign.
Say goodbye to travel blues.
