Roma Wrap Summer
Led the creative vision for wayre’s Roma Wrap Dress summer colors launch. Following market trends of 2000’s nostalgia, this campaign showcased a timeless dress made for the decades past and the destinations ahead.
Client
wayre
Year
Summer 2022
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Directed the creative vision for a nostalgic, yet contemporary visual narrative of a timeless, evergreen design resonating with trend.
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Produced & directed the content creation campaign, collaborting with talent to execute the creative vision.
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Directed the comprehensive strategy to introduce and promote the product to our existing and new target market.
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Hired and managed talent from end to end to execute the campaign.
