Roma Wrap

Casted creative vision, led product development and directed creative marketing campaigns for wayre’s Reversible Roma Wrap Dress launch. Set in a historic hotel, this launch displays the powerful edge of an innovative dress. Receiving multiple press accolades, the Roma Wrap makes getting dressed in any city something to look forward to.

Client
wayre

Year
2021

  • Led the conceptualization and execution of a visually striking and emotionally resonant narrative that highlighted the versatility and style of the product to drive brand growth and conversions.

  • Produced and directed e-commerce and lifestyle campaign shoots, managing and hiring all talented ensuring creative alignment and excellent content results. Oversaw post-production bringing content to market in alignment with brands growth goals and creative strategy.

  • Led the product development for wayre’s reversible roma wrap dress. Analyzed industry apparel trends, market trends and customer insights to build and design a product at the intersection of trend, innovation and timeless design.

  • Hired and managed talent from end to end to execute the campaign.

She is limitless.

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credits

  • Graphic design: Siedah Jordan / Video: Butter Agency / Lifestyle photo: Matt Shouse / E-commerce photo: Rachel Lewis & Shane Lopez / Photo Editing: Eric Baumann